From e-commerce to e-taste: the birth of The Culinary Agency
What started as the successful online marketing agency Goeiezaak.com for e-commerce and lead generation grew into a specialty that left us wanting more. From Goeiezaak.com, we helped brands like De Pizzabakkers, Hudson and Potae drive more revenue, gain better insight into their data, and build the confidence to open new locations. And time and time again, we saw the same thing: so much happens in hospitality, but the power of data is still underused.
That’s why there’s:
The Culinary Agency
An agency 100% focused on data-driven marketing for multi-location hospitality concepts. Franchise brands, restaurant groups and fast-growing hospitality businesses that need structure, results and scalability.
No flashy campaigns without proof. No flyers based on guesswork. We let the numbers do the work, from guest data to reservation behavior, from email flows to ROI per channel.
We get it…
- How to turn guests into loyal fans with smart marketing tools.
- How to turn data into growth (not just dashboards).
- How to strengthen franchise and multi-location models with central and local campaigns.
The Culinary Agency isn’t a traditional agency, but a growth partner.
Born in e-commerce, raised in hospitality, driven by results.
our team of specialists
We sometimes call our team our second family; we see each other 5 days a week, so we’re pretty close. That means a lot of laughs, thinking along with each other, keeping each other sharp with honest feedback, and bringing the best ideas to life together.
Just like we’re always there for each other, we’re always there for our clients. Want to know who you’ll be working with? Meet your team.
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Céline van Wier
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Chewie
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Fleur Hamelink
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Jasper Klasen
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Jasper Oldersom
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Maarten Eikelenboom
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Marijn Bitter
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Remco Peereboom
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Tobias Verhagen
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Tom Stam
Our office in the heart of Haarlem.
All of this takes place in a classic building in the heart of Haarlem. You’ll recognize our office by the prominent red accents. This is where we work, welcome (potential) clients, and enjoy spending time together. Clients and former colleagues regularly drop by for Friday afternoon drinks to catch up with a beer in hand.
Besides our office in the heart of Haarlem, we also have a location in London. Our London address serves as the business anchor for our activities in the United Kingdom. A practical base that supports our international presence, while our team works from different locations toward the same goal: helping hospitality chains grow with smart, data-driven marketing.
