THE BULLDOG X The Culinary Agency
Who let the dog out? And we’re not talking about office dog Kiwi, we’re talking about The Bulldog!
SINCE 1975
Henk de Vries founded The Bulldog in 1975 with a mission:
“I want to create a relaxed living-room vibe. A place where people can smoke, talk, and feel good.”
He started with a coffeeshop on the Oudezijds Voorburgwal, but has since built a world-famous empire. And even 50 years later, The Bulldog is still true to that mission.
The Bulldog
The coffeeshops, hotels, and bars in cities like Amsterdam, Barcelona, and Ibiza still have that cozy living-room vibe. And the merchandise with the iconic bulldog can be found worldwide.
But alongside the empire, The Bulldog has been committed to supporting the less fortunate for years. They have a strong relationship with the Salvation Army and a passion for community care.
Read below what we’ve got planned for The Bulldog’s marketing.
This is what we’re going to do
NEW WEBSITE
A new website gives The Bulldog more edge online and a professional look that fits the brand. There’s more focus on the webshop and room for dynamic, informative content.
EMAIL MARKETING
Email marketing is an important part of our strategy. A new email template and targeted campaigns contribute to a stronger brand identity and more engagement.
ADVERTISING
Google Shopping ads put The Bulldog’s product line in the spotlight online for a wider audience and help the webshop drive more visitors and conversions.
WEBSHOP UPGRADE
By optimizing categories, product pages, and copy, the webshop gets a boost. The user experience is smooth and the designs match The Bulldog brand.
NEW LOCATION COPY
Fresh copy for all The Bulldog location pages gets new and returning guests excited to visit, fully in The Bulldog’s personal and welcoming style.
AUTOMATED EMAIL FLOWS
With targeted automated email flows, we drive more conversions and customer loyalty. Webshop flows focus on sales, other flows on stronger customer loyalty.
Want to be part of our portfolio, just like THE BULLDOG?
We’d love to make that happen for you. Get in touch to discover what we can do for you.
