
Anne&Max x The Culinary Agency
Over Anne&Max
Anne&Max has been the living room where guests are welcome at any moment of the day since 2005, for breakfast, lunch, high tea, or drinks. They create small moments of carefree happiness at any time of day.
Stepping into an Anne&Max location feels like coming home. But with a planet-friendly menu packed with delicious choices. The menu is 75% veggie and 95% organic. Great for you, better for the planet. So everything that tastes good, feels good too.
Working together on a stronger brand
Anne&Max worked with multiple agencies and tools and was looking for a partner who could help structure the entire marketing process and guide them toward a data-driven approach.
The Culinary Agency ran an extensive Analysis & Strategy to uncover where the opportunities are, so we can maximize the impact of every euro.
On top of that, we help further develop the brand identity of the hospitality concept.
Now weโre tackling the full marketing chain. We support the franchise locations with focused local marketing. Both the website and the webshop are optimized and promoted with the right campaigns, from advertising and email marketing to a loyalty program. And we help Anne&Max find new entrepreneurs through smart franchise marketing.
Together, weโre building a scalable, data-driven structure that helps Anne&Max reach more guests, increase conversions, and achieve sustainable growth.

Services
Brand identity
A recognizable and warm brand identity makes Anne&Max stand out. All communications are aligned with the brand identity, across every channel.
DATA
With targeted search engine optimization, we make sure Anne&Max ranks better for relevant search terms.
MARKETING AUTOMATION
By testing different variants, we discover what resonates with visitors. From landing pages to emails: data decides which approach converts best.
Advertsing
Without data, itโs not possible to define an effective marketing strategy.
CRO
Conversion optimization makes sure more website visitors actually show up or book. From the first click to the reservation, every step is optimized.
Want marketing that hits the spot, just like Anne&Max?
Weโre happy to make that happen for you. Get in touch with us to discover what we can do for you.
