Concept development

A concept is a rough sketch of where you want to take your website. It gives you a clear picture of how youโ€™ll get to your websiteโ€™s design.


THE SELLING POINTS OF YOUR WEBSITE

How do you translate your unique selling points (USPs) and emotional selling points (ESPs) into your company positioning? How do you communicate with your target audience? And how do you structure your website? Together, we make your story distinctive and inspiring for your audience.

What we do

Concept development has 2 parts: mapping out the key flows and defining a visual style. We work with functional flows to guide your customer to the goal, and use design to spark interest and keep attention.



Sitemap and user flows

First, our UX designers get to work. They map out user flows, create a sitemap, and sketch the key elements. This defines the route we guide users along and which pages, buttons, and other elements are needed to ultimately lead them to conversion.

Stylescapes

On top of that, our designers create so-called stylescapes. These are like mood boards with colours, typography, patterns, and illustrations or imagery. This gives you a feel for our ideas for your website, and you choose the look and style that fits your business best. We then develop this into an attractive website.


Remco Peereboom

Visual designer

“Every business has its own identity. By developing concepts, we help you find the style that perfectly matches your brand identity.”

Our specialists



Ons kantoor in Nederland

Our office in the United Kingdom

Our office in the United KingdomGet in touch

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