Conversion optimization
For a website, it’s crucial to get visitors. But of course you also want those visitors to convert and make you money. That’s why conversion optimization (CRO) is essential.
Citrus juicer
To better understand CRO, you can compare it to a citrus juicer. You want as much juice as possible from every orange, but the juicer might not work properly or the filter could be broken. Just like improvements to the juicer get more juice out of your oranges, conversion optimizations to your website make it easier for visitors to convert.
What we do
More conversions with the same number of website visitors? That’s what conversion optimization can mean for your business. We analyze your website, identify improvements, and optimize through A/B tests. That way, visitors move through the funnel, an imaginary funnel, as smoothly as possible, to come out at the bottom with maximum results.
Data research
First, we pinpoint the pain point. Where do most of your customers drop off, and which obstacles do they keep running into? To find out, we collect data on how your website is used. We do that through data platforms like Google Analytics. This shows us exactly at which stage potential customers end their visit — and where you’re losing the most conversions. Then, based on that information, we create hypotheses, come up with a number of possible solutions, and put them to the test.
Make data-driven choices
We never make decisions randomly or based on gut feeling. We look at existing data, collect new data, and make sure your data setup is streamlined (data hygiene). To get even more insight, we also research the target audience, the market, and the competition.
In our data-driven marketing, we work a lot with dashboards, where we define clear KPIs and continuously track data to back up our decisions. That way, we can always adjust in time while executing our strategy and achieve optimal results.
Spot obstacles in the funnel
Our UX and conversion specialists also research the user experience of your website. We do that through an Expert Review (going through the website ourselves), but also through user testing. We use tools like Analytics and Hotjar to get more insight into visitor behavior. How do they experience the site? That gives us a mix of qualitative and quantitative insights for a complete picture of your site.
A/B testing
Once we know where the problem is, we start looking for solutions. Then we set up hypotheses and test them. The key method here is the A/B test. Website visitors are split into groups and shown one of the variants. Think simple changes, like a different color or text on an important button on the site. The test results show which variant (A or B) performs better.
BRANDS WE’RE PROUD TO BOOST
Tom Stam
UX designer and CRO specialist
“GET MORE CONVERSIONS FROM THE SAME AMOUNT OF TRAFFIC WITH TARGETED SOLUTIONS. FINDING THOSE SOLUTIONS IS WHAT MAKES CRO REALLY FUN.”
Our specialists
Implement CRO improvements
As soon as we’ve identified an effective solution to an obstacle, we move fast to implement the improvements on your website. Think changing user flows, creating new (landing) pages, removing a specific obstacle (like an error message during checkout), or optimizing the (micro)copy and call-to-actions. There are countless ways to increase online conversions; we’d love to get to work with you to discover them for your website.
