Data and dashboarding
Without data, it’s not possible to define an effective marketing strategy. That’s why we research how your potential customers’ journey works, how they find you, and what your visitors’ website behavior looks like.
The seed we can’t live without
Data is the seed we can’t live without the spark online marketing grows from. A carefully tuned strategy is the fertile ground: the foundation where all your data gets a place. The more and better research you do and the more data you collect, the faster and stronger it will grow into real results for your website. It can grow in every direction, but we prune where needed and guide it the right way. The right seeds are a must.
What we do
Online marketing is measurable and that’s ideal for making data-driven choices. Based on data, you can find out where visitors get stuck and what they need. That’s how we make informed decisions. We set up tools like Google Analytics, Tag Manager, and Clarity properly so we collect clean data, and we run in-depth data analyses as the foundation for our marketing strategy. We translate this into a clear dashboard, where you can steer on predefined KPIs.
BRANDS WE’RE PROUD TO BOOST
Set up data properly
Before you start analyzing data, you first need to know if that data is correct. That’s why we set it up properly first. From Google Analytics and Tag Manager to conversion tracking for newsletter sign-ups or downloads, all the way to full e-commerce implementations.
User testing tools
On the website, we set up user testing tools like Clarity, which tell us more about the behavior of website users. That way we can see (anonymized) mouse movement, clicking, scrolling, and even live recordings of interactions on the website. That gives practical insights into user behavior we can use for conversion optimization.
Segment based on data
Segmenting your website users gives you deeper and more detailed insights into your leads and customers. By creating a segment, we can for example analyze how:
- The website converts on different days or during specific times of day.
- People interact with your website through a specific device (mobile, desktop, tablet).
- Specific customer groups navigate through your website and convert.
Dashboard
Insight into results
To easily get insight into the results of our online marketing activities, we set up a dashboard that includes all channels: advertising, SEO, and website statistics. We build your dashboard in Google Data Studio. It’s accessible at any time and based on your personal goals and KPIs, so you always have insight into how your online marketing is doing.
Tom Stam
Data analyst and strategist
“DATA HYGIENE IS HUGE FOR FINDING INSIGHTS. A SUCCESSFUL CAMPAIGN BASED ON DATA INSIGHTS IS THE MOST FUN THERE IS.”
Our specialists
Do you want clean data and insights through a dashboard?
We’re happy to take care of that for you. Get in touch with us to find out what we can do for you.
