Email marketing
Marketing automation is using different automated systems to generate more leads. By sending the right information at the right time, triggered by specific actions, we help customers through their customer journey. We do this via email, which is why it’s also called email marketing.
I had to knock, because the doorbell didn’t work.
This process is somewhat similar to how charities look for donations. A TV commercial or a poster at a bus stop won’t quickly push you to donate, but it’s different when they call you or show up at your door. You’re addressed directly and personally, and a lot of people are sensitive to that. On top of that, donors are often called again when a charity launches a new donation campaign, just like email marketing re-engages customers.
What we do
We dive into your target audience to send a series of emails that warm leads up for your products or services. We write effective newsletters that grab your customers’ attention and keep it. We inform them and spotlight products or services, without getting boring.
And we help you set up lucrative campaigns you can run with the support of email marketing to give your revenue a serious boost.
Email flows
Just ordered something and instantly got a confirmation email in your inbox? That’s marketing automation. But to decide who gets which email and when, we first map out a flow. What action do potential customers take, and what information should they receive next? What are the triggers, what scenarios are there? We make it clear in a flow, and based on that we write all the emails.
Copywriting for email marketing
After the flows are mapped out, we write the copy for the different emails. Think confirmation emails, thank-you emails, abandoned cart reminders, and newsletters too. Our copywriters know exactly which words to use to nudge your lead into making a purchase. Want to know what else our copywriters do? You’ll find it in our content marketing service.
Set up marketing automations
The beauty of marketing automation is in the name: you can make all processes run automatically. So it’s a matter of mapping out the flows once, writing the copy, setting up the triggers and after that, it runs by itself.
Personalization and segmentation
Email automation doesn’t sound personal at first. But you can easily personalize it, for example by automatically filling in names or pulling in recently viewed products. You can also segment customer lists and send increasingly relevant emails that way. This helps you build stronger customer loyalty and create a lasting relationship with your customers.
BRANDS WE’RE PROUD TO BOOST
Nienke de boer
Email marketer
“REACHING YOUR TARGET AUDIENCE THROUGH EMAIL IS HIGHLY EFFECTIVE. YOU KNOW FOR SURE THIS AUDIENCE IS RELEVANT.”
Our specialists
Want more leads, revenue, and profit too?
You probably already share knowledge through your blog. But are you consistently attracting new leads with it? A strong lead magnet can make a big impact for your business. It’s something of significant value, like an e-book, a cheat sheet, or something else your target audience is waiting for. In return, you get the most valuable thing a business can wish for: an email address.
