Online advertising
Online advertising is an effective way to reach your target audience, build brand awareness, and drive more website traffic.
The secret to online advertising
People spend a huge amount of time online. We research which channels they’re on, how they want to be approached, and which message fits best to achieve your goals. It’s all about showing the right message, at the right time and on the right channel, to the right person. You don’t want to spend a lot of money on meat if only vegetarians are coming to eat.
What we do
Do you want to advertise on Google, Facebook or LinkedIn? There are countless advertising opportunities online. That’s why we always start with a strategy, based on our market research and your goals. From there, we identify where your target audience is active and which keywords they use. We determine which channels reach them best and which stage of the customer journey they’re in. Then we decide which ad formats fit each phase.
BRANDS WE’RE PROUD TO BOOST
Search engine advertising (SEA)
People are already searching for your product or service using keywords in search engines like Google and Bing. If you sell shoes, you want to show up in Google when people search for sneakers, boots, heels or loafers. With search engine advertising (also known as SEA), we make sure you appear right at the top of the search results on relevant keywords, with the right message—so your target audience lands on your website effortlessly.
Display advertising
Display ads are ads shown on other websites. They can appear as text ads or as banners. With display advertising, you expand your visibility by tapping into a massive network of websites where your ad can be shown. This helps you boost brand awareness and stay top-of-mind with your target audience.
Besides building brand awareness, it’s also a powerful tool for retargeting. By retargeting, we mean reaching out again with an ad to visitors who came to your website but didn’t make a purchase. It’s highly efficient, because you already know this audience has shown a certain level of interest in your product.
We deliver campaigns that perform
Profitable online advertising starts with the right approach. Don’t let your ad budget get wasted on campaigns that completely miss the mark. We make sure your target audience, strategy, and goals are crystal clear. The result: campaigns that perform and deliver measurable results for your business.
Google shopping
Google Shopping is a visually powerful way for retailers to advertise. Search for sneakers on Google and you’ll instantly see a row of products with images, brand names and prices. We make sure your products show up in Google Shopping too, so you stand out to your target audience. This can be done through paid ads (paid) or organically (for free).
Social advertising
Besides advertising on Google, we also set up campaigns on social channels like Facebook, Instagram, LinkedIn and Pinterest. While Google focuses on keywords, social media lets you target specific audiences with precision. One of the big advantages? Relatively low costs across these platforms. Want to know more? Check out our social media marketing service.
Optimization
Online advertising is a process of setting up, analyzing and optimizing. Our specialists know exactly which metrics to focus on and how to adjust effectively based on the results. They regularly share the data, optimizations and outcomes with you and your team, so we can spar together and keep each other sharp.
Jennifer Baars
Advertising specialist
“The best part of my job is seeing an advertising strategy turn into successful ad campaigns. I’ll support you from start to finish to make that happen.”
Our specialists
Do you want to reach the right people?
Get in touch with Peter. Reach out by email, phone or face to face.
