Online marketing strategy
People spend a huge amount of time online. We research where your relevant target audience is, how they want to be approached, and which message works best to achieve your goals.
From A to B
Every client, in every phase, comes with different opportunities and goals. That’s why we tailor our services accordingly. What works for client A doesn’t automatically work for client B. We bring multiple services together and blend them into the strategy that fits you best. Always custom. Always focused on impact.
BRANDS WE’RE PROUD TO BOOST
What we do
Together, we define the services you need to hit your goals. For each service, we set clear KPIs so we can measure exactly what we deliver for you. In most cases, you’ll need multiple services to reach your end goal. They strengthen each other and work closely together. Your goals and the service choices shape the strategy and the focus of your online marketing.
SEE-THINK-DO-CARE model
We determine which services you need based on market research and the See-Think-Do-Care model. Each customer stage has a different goal, so it calls for a different approach and a different message. By working in phases, we make sure your online marketing aligns perfectly with the customer journey.
See
See-Think-Do-Care
Potential customers who haven’t come across your brand or business before are in the See phase. They might be interested in your product or service, but they’re not actively looking yet. In this phase, you want to show who you are, what you stand for, and what you have to offer. The goal here is brand awareness.
A key service in the See phase is advertising. This can be through Google Display, Google Search, or social media. With ads, your target audience gets introduced to your business.
Think
See-Think-Do-Care
In the Think phase, it’s crucial to meet your audience’s need for information. These potential customers are considering your product or service, but they’re not convinced enough to convert yet. The goal in this phase is to show them the added value of what you offer.
In the Think phase, SEO and content creation are key. With strong visibility in search engines and a clear flow of information, you convince your audience of your added value.
Do
See-Think-Do-Care
The Do phase is all about conversion. This group already knows your product or service and just needs that final nudge to take action. Now it’s about convincing them to complete the purchase or sign up. The only goal in this phase: sales.
In the Do phase, advertising plays a key role. For example, you can retarget your website visitors with ads or add shopping tags to your social posts, making it easy for followers to buy. Conversion optimization is also essential in this phase. It ensures customers can complete their purchase smoothly, without running into obstacles that cause them to drop off.
Care
See-Think-Do-Care
In the Care phase, you focus on your existing customers. They already know your product or service. Now it’s about keeping them happy and helping them get even more value or buy more from you. The goal in this phase is to increase customer lifetime value. Email marketing is one of the key services in the Care phase. Through email, you keep customers engaged and create opportunities for upselling, encouraging larger or additional purchases.
Insights and optimization
While executing the strategy, we continuously review progress with you. That way, we can adjust whenever needed. New insights often unlock new opportunities or ideas. We stay flexible and fine-tune the plan along the way, so we always deliver the best possible results for you.
Our specialists
Want a strong online marketing strategy too?
Our specialists can’t wait to get started for you. Get in touch today and start the conversation.
