Search engine optimization

To compete for the attention of Google users, your site has to meet a number of requirements. You can answer a search query perfectly, but if your site doesn’t function properly, Google won’t see you.

That’s why we take a close look at things like:

• Loading speed;
• URL structure;
• Link structure;
• Use of redirects.

See it as filling in your profile on a dating site. That’s the foundation you need to be shown to the right candidates. For your site, usability is leading. All pages need to be clearly structured, and you should be able to navigate them with ease.

External links to your website, called backlinks, are an important indicator for Google of your site’s SEO value. The rule is simple: the more relevant the links, the more valuable they are.

The right way to approach link building is to simply earn it — and yes, that takes time. You build a relevant link profile by creating relevant content for your site that other websites and blogs want to link to. Luckily for you, we know exactly how to write that content.

In many cases, link building has made way for optimizing Expertise, Authority and Trustworthiness. Google calls this EAT optimization. It’s one of the ways Google evaluates the quality of a site.

Keyword research.

When you think of SEO, you probably think of keywords and you’re not wrong. Google scans pages for the use of relevant terms for its search results. That’s why your main keyword and supporting terms need to show up on the page as clearly as possible. But how do you know which terms you should be ranking for? To find out, we start with keyword research.

The most important thing is to use the words people actually type into their searches. On top of that, it matters which terms are most relevant, and what the search volume and competition look like for each one. We use SEO tools for this, but also a healthy dose of common sense. Want the full deep dive on how keyword research works? You’ll find it in this blog written by one of our specialists.

Writing SEO content

The final step in SEO is usually writing the content that needs to rank in the search results. Copywriters use keyword research as their guide, with 1 clear goal: helping visitors match their search intent. That means answering potential questions clearly and in a structured way.
To make the content as complete as possible, we also analyze what the competition is writing. What are they saying? And what’s missing in our content? We bring it all together to create rock-solid content.

Of course, you don’t want visitors to just read the answer to their question and leave. The goal is to motivate and convince them to keep clicking through your site and ultimately convert. That could mean making a purchase, getting in touch, or signing up for a service or newsletter.

The art of writing SEO content

The main goal of an SEO copywriter is to tap into the questions of potential customers and answer them as completely as possible. But that’s not as easy as it sounds. It’s not enough to just cram as many keywords into a text as possible something that used to happen a lot in the past: the notorious keyword stuffing.

No, a strong SEO text is first and foremost a strong text, one that doesn’t feel like an SEO text at all. Visitors should move through it effortlessly, with a smooth and enjoyable reading experience.
Want to know how our copywriters make that happen? Read more here.