Social media marketing

Social media usually isn’t a goal in itself, but it is the place to connect with your target audience.

A relationship

Social media is like a relationship. The excitement at the start is fun, but what matters more is building a strong, stable relationship by investing time and attention.

If you don’t do this, you won’t achieve much in the end, and it won’t last long.

On average, people spend 2.5 hours a day on social media, plenty of time to get your brand noticed. We make sure your brand is always top of mind with your dream customer. We do that by smartly using all the data social channels collect about your target audience and by creating creative concepts for every stage of the customer journey.

Yes, I do

What we do

Content is king, we all know that by now. Social channels are ideal for getting your content noticed. On top of that, social media is the place to connect with your target audience. Which channels you should use depends on your product, brand, and audience. The options are huge by now with Facebook, Instagram, LinkedIn, YouTube, and Pinterest, but Snapchat and TikTok are also widely used. We’ll help you make that choice, so you focus on the right channel.

BRANDS WE’RE PROUD TO BOOST

Make smart use of the opportunities on social media.

For a lot of entrepreneurs, social media is an afterthought. Often a young employee or intern gets pulled in to post something every now and then. The result: a lame Friday drinks photo or a tired post about a team outing.
Shame, because social channels are now part of your online business card and handle a big part of your customer contact. So make smart use of the opportunities waiting for you there.

Let’s get started!

Customer journey

In our strategy, we use the customer journey as our guide, so the content seamlessly matches the customer stage. That way, we deliver the right message at the right moment. We use Google’s proven See-Think-Do-Care model for this. This is how social advertising and content can help you hit your branding and sales goals.

Social advertising

Social advertising is the way to get the most out of your budget. Through social channels, you can reach a huge audience for a relatively low amount. We target very specifically on demographics, age, interests, geography, and job roles within your target audience. Social channels are also great for retargeting. That way, we reach your website visitors again with ads, helping your conversion rate go up.

Social shopping

Social media is also an ideal platform to sell your products. Facebook, Instagram, and Pinterest all have a shopping feature. Your audience can jump straight from your post into your webshop and buy your products right away. We help you set up your catalog and connect it to your favorite social channel.

Social media management

Besides advertising, social media is of course also about organic content. That’s the posts you put on your feed without paying for them. We create a strategy, build content pillars, a content calendar, and take care of the copy and design for all your social media content.

Let’s get started!